SMS Term
Message Template
A pre-written SMS with placeholder variables like @firstName or @offerCode that get replaced with real data when sent. Templates ensure consistency and speed up campaign creation.
Related Terms
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Personalization
Using customer data to customize SMS content. Beyond @firstName, includes purchase history, location, preferences, and behavior.
Short Code
A 5- or 6-digit phone number leased by businesses to send high-volume SMS messages. Short codes ensure faster throughput and higher deliverability compared to standard numbers.