SMS Term
MMS (Multimedia Messaging Service)
Text messages that include images, GIFs, video, or audio. MMS messages have higher engagement than plain SMS but cost more to send. Great for product photos or event flyers.
Related Terms
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Compliance
Following legal requirements and carrier rules for business texting. Includes TCPA regulations, opt-in consent, opt-out honoring, and A2P 10DLC registration. Non-compliance can result in fines and blocked messages.
Short Code
A 5- or 6-digit phone number leased by businesses to send high-volume SMS messages. Short codes ensure faster throughput and higher deliverability compared to standard numbers.