SMS Term
Personalization
Using customer data to customize SMS content. Beyond @firstName, includes purchase history, location, preferences, and behavior.
Related Terms
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Segment
A targeted subset of your contact list based on shared characteristics. Examples: 'VIP customers,' 'hasn't visited in 30 days,' or 'purchased product X.' Segmentation improves relevance and results.
Brand Registration
The process of registering your business identity with carriers for A2P 10DLC compliance. Includes submitting your business name, EIN, and contact information to verify you're a legitimate sender.