SMS Term
Delivery Rate
The percentage of sent messages that successfully reach recipients. Calculated as (delivered messages ÷ sent messages) × 100.
Related Terms
Click-Through Rate (CTR)
The percentage of SMS recipients who click a link in your message. Calculated as (clicks ÷ delivered messages) × 100.
Unsubscribe Rate
The percentage of recipients who opt out after receiving a message. Calculated as (opt-outs ÷ delivered messages) × 100. A rate that climbs suggests messaging too often or sending irrelevant content.
Deliverability
The ability of your SMS messages to successfully reach customer phones without being blocked by carrier filters. Affected by compliance status, message content, sending patterns, and sender reputation.